The Ripple Playbook

The Fish Are
Somewhere Specific

A tournament angler's playbook for beginner and intermediate anglers

Most people who fish without catching think they have a lure problem. They have a location problem. The fish were never near where they were casting. This guide closes that gap with one skill: putting a lure in front of a fish that will eat it.

What's inside

Eight ways to stand
where the fish are.

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01 Location

Location is
90% of the game.

Fish aren't spread evenly. On any water, they crowd into a small part of it and leave the rest empty for hours. Your job is to find that part. Stop thinking you're fishing a lake. You're fishing a few square metres inside it.

90%
is where you stand.

A cheap lure in front of a hungry fish beats a perfect lure dragged over empty bottom. You don't need a better lure. You need to stand where the fish are.

Two words unlock it: structure and cover.

Structure

The shape of the bottom: points, drop-offs, humps, creek channels, ledges, flats. Anywhere the depth changes.

Cover

What fish hide in and around: weed edges, sunken timber, rock, docks, grass. The best spots have both: a rock pile on the end of a point.

The spot on the spot

Inside a good area, the fish usually pack onto one tiny sweet spot: the single stump on a wide flat, one boulder on fifty metres of gravel, the corner where a weed line kinks. Find it and you'll pull five fish from one cast while someone thirty feet away catches nothing.

Fish sit on edges. Cast to the edge, not the empty middle:

Mud meets rock Weeds meet open water Shallow drops into deep Shade cuts the surface
02 The Calendar

The calendar tells you where
they'll be before you launch.

Fish are cold-blooded. Water temperature runs their bodies and decides where they live through the year. Learn the seasonal calendar, using bass as the model, and you can narrow a whole lake to a few likely zones before your first cast.

Winter
Deep · slow

Fish go deep, bunch up tight, and barely move. Fish slow.

Pre-spawn
Shallow · feeding hard

Warming water pulls fish shallow. They stage on the first drop and secondary points, and feed hard. Some of the best fishing of the year.

Spawn
Shallow beds · deliberate

Fish move onto shallow beds. Slow and deliberate presentations win.

Post-spawn
Roaming · recovering

Tired fish recover and roam. Harder to pin down.

Summer
Split · dawn & dusk

Fish split. Some hold deep on main-lake structure, others sit in heavy shade and feed at dawn and dusk.

Fall
Shallow · aggressive

Cooling water sends fish chasing baitfish into the backs of creeks. Aggressive and shallow.

Read the temperature. A few degrees between two pockets often tells you which one the fish picked: warmer water in spring, cooler shade in high summer.
03 Conditions

The conditions people complain
about tell you where to go.

Wind

Wind pushes plankton against a bank. Plankton draws baitfish. Baitfish draw the fish you want. The windblown bank is often the feeding bank. Beginners hide on the calm side and stay comfortable and fishless.

Fish into the chop and you'll find the active ones.

Current

In rivers, fish sit behind breaks and let food come to them: rocks, points, bridge pilings, the slack behind a fallen tree. A lure dragged against the current looks wrong and gets ignored.

Cast upcurrent and drift it down, like a real baitfish.

Light

Low light spreads fish out and pushes them shallow to hunt: dawn, dusk, heavy cloud. Bright sun pins them tight to shade and cover.

Cover water with moving baits when it's grey. Pick apart every shadow when the sun is high.

Fronts

The clear blue sky after a cold front is the hardest day you'll get. Fish shut down and bury in cover. The muggy hours before a front rolls in can be the best bite of the week.

When you feel a storm coming, get on the water.

04 The Retrieve

The retrieve is the lure.

Hand the same crankbait to two anglers and one catches three times as many fish. The lure didn't change. How they moved it did. Speed, rhythm, pauses, and bumping into cover do most of the work.

Trigger reaction strikes

Bump a squarebill off a stump so it kicks sideways. Rip a lipless crankbait free when it grabs grass. That sudden change fires a fish that wasn't even hungry.

Learn to do nothing on purpose

Most bites on a jerkbait, jig, or soft plastic come while the lure sits still or falls, not while you reel. The pause is where the eat happens.

You don't need forty lures. You need six or seven you trust and can fish without thinking.
JigBottom contact, big-fish bait.
Texas-rig wormCreature bait for cover.
SquarebillDeflects off shallow cover.
SpinnerbaitFlash and thump, searches fast.
JerkbaitSuspends on the pause.
Ned / shaky headFinesse when they're tough.
TopwaterLow light, explosive strikes.
One you trustThe confidence bait beats magic.

The angler who fishes one confidence bait well beats the one who swaps lures every ten minutes. The swapper never fishes anything well, and keeps blaming the lure for a location problem.

05 Two Modes

Run two modes:
search, then dissect.

Fish slow everywhere and you cover too little water to find them. Fish fast everywhere and you blow past fish that wanted a slower look. Read the day and switch on purpose.

Mode 02 · Cash in

Dissect

The moment you get a bite or reach a spot that looks perfect, slow down and work it hard with a bottom bait. Hit it from a few angles. Let it sit. Get everything out of it.

  • Jig, Texas rig, finesse plastics
  • Multiple angles, let it sit
  • Work it until it's empty
06 Feel

Feel is information.

Every bite you miss is a bite you never felt. The chain from your hand to the hook (rod, line, knot) either passes that information along or hides it. Pick your line for the job instead of running one for everything.

Braid
No stretchMax sensitivity

Passes on everything you touch. It floats and it's visible, so it shines where that doesn't matter.

Best for: grass, frogs, feeling the bottom.

Fluorocarbon
SinksNear invisible

Barely stretches and is nearly invisible underwater, so wary fish commit.

Best for: clear water, bottom baits.

Mono
FloatsStretches

The stretch forgives your hooksets and keeps trebles pinned.

Best for: topwater, squarebills.

Most missed bites were never felt

Plenty of bites aren't a sharp thump. A fish holds the bait and it just feels like weight, or a bit of mush, or your line eases sideways. When something feels different, set the hook. Hooks are cheap. Keep enough control to feel the bottom change from hard to soft, rock to mud. That change is often the exact spot the fish are on.

07 The Experiment

Treat every cast
as an experiment.

Every cast tests something: depth, cover, lure, speed, angle. Each one hands back an answer. Read those answers faster than the other anglers and you win the day. Cut water without mercy. Give a stretch a real effort, and if it gives you nothing, leave. Fish where they are now, not where they were in July.

The payoff is the pattern

Three keepers on a jig, off pea-gravel banks, in 6–8 ft, near the first channel bend.

That's not three random fish. That's a formula. Stop exploring and go find every spot on the lake that matches it, then fish only those. Solve the puzzle once, then repeat it thirty times.

08 The Log

The log is the cheat code.

Your memory lies. You're sure you'll remember the good fish came off the third dock past the ramp, on a chartreuse spinnerbait, under cloud, in 61°F water, in mid-October. You won't. Every serious angler keeps a log, and a season of notes becomes a private map of the water that nobody else has.

Catch Spot Date Water temp Weather Clarity Lure Wind

It builds on itself.

After two seasons you stop guessing. You look at the date and the forecast and you already know: mid-October, cooling water, grey and windy, so the fish will push baitfish into the backs of the creeks. Throw a squarebill on the windblown points. You built that from your own fish.

Built to close the gap

Where, what, and when,
answered in seconds.

Everything above comes down to three questions on every trip. For the past year we've built an app that answers all three: it scans the water and conditions, tells you which lures fit what's happening right now, and forecasts the bite.

Where are the fish?

Ripple reads structure, cover, and conditions so you launch toward the right water.

What do they want?

It matches lures (colour, weight, style) to what's happening right now.

When will they bite?

The bite forecast tells you the best hour before you leave the house.

Ready?

Get to the right water, with
the right lure, at the right time.

You still make the cast and set the hook. Ripple gets you there far faster than trial and error ever will. It's free to download.

Tight lines.